Privacy Policy

Last Updated: May 15, 2024

1. Information We Collect

1.1 Personal Information You Provide

We may collect the following personal information that you voluntarily provide to us:

• Contact information (such as name, email address, phone number, and physical address)
• Account credentials if you create an account on our Website
• Payment information when you purchase products or services
• Information submitted through our contact forms
• Subscription preferences for our newsletter
• Comments on blog posts or other content contributions
• Survey responses or feedback you provide

1.2 Information Automatically Collected

When you visit our Website, we automatically collect certain information about your device and usage, including:

• IP address
• Device type and operating system
• Browser type and version
• Pages viewed and time spent on pages
• Referring website or source
• Clickstream data and navigation patterns
• Geographical information
• Time and date of your visit

1.3 Cookies and Similar Technologies

We use cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, personalize content, and gather information about how you interact with our Website. For detailed information about the types of cookies we use and how to control them, please see our Cookie Policy section below.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To provide our services: Fulfilling your requests, processing transactions, and delivering the products and services you have requested.
• To communicate with you: Responding to your inquiries, providing customer support, and sending important notices and updates.
• To send newsletters and marketing communications: Sharing photography tips, tutorials, news, special offers, and information about our services (you can opt-out at any time).
• To personalize your experience: Tailoring content, recommendations, and offers based on your preferences and interactions with our Website.
• To improve our Website and services: Analyzing usage patterns, conducting research, and enhancing the functionality and user experience of our Website.
• To ensure security: Protecting our Website, services, and users from fraud, unauthorized access, and other security threats.
• To comply with legal obligations: Meeting regulatory requirements and responding to legal requests from public authorities.

3. Legal Basis for Processing

We process your personal data based on the following legal grounds:

• Consent: When you have explicitly given us permission to process your data for specific purposes, such as receiving marketing communications.
• Contractual necessity: When processing is necessary to fulfill our contractual obligations to you, such as providing the services you have purchased.
• Legitimate interests: When processing is necessary for our legitimate business interests, such as improving our Website and services, provided these interests are not overridden by your rights and freedoms.
• Legal obligations: When processing is necessary to comply with applicable laws and regulations.

4. Data Sharing and Disclosure

We may share your information with the following third parties:

• Service providers: Companies that help us operate our Website and provide our services, such as payment processors, email service providers, hosting providers, and analytics services.
• Business partners: Trusted third parties who assist us in offering products and services, but only to the extent necessary to provide these services.
• Legal authorities: Government agencies, law enforcement, and other parties when required by law, to protect our rights, or in response to a legal process.
• Potential buyers or investors: In connection with a merger, acquisition, reorganization, or sale of all or substantially all of our assets.

We require all third parties to respect the security of your personal data and to treat it in accordance with applicable laws. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, disclosure, alteration, and destruction. These measures include:

• Encryption of sensitive data in transit and at rest
• Regular security assessments and vulnerability testing
• Access controls and authentication procedures
• Staff training on data protection and security practices
• Regular backups to prevent data loss

While we strive to use commercially acceptable means to protect your personal information, no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including satisfying legal or reporting requirements. The criteria used to determine our retention periods include:

• The duration of our ongoing relationship with you
• Our legal obligations under applicable laws
• The applicable statute of limitations for potential legal claims
• Guidelines issued by relevant data protection authorities

When personal information is no longer needed, we will securely delete or anonymize it.

7. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

• Access: You can request access to the personal information we hold about you.
• Rectification: You can request correction of inaccurate or incomplete information.
• Erasure: You can request deletion of your personal information in certain circumstances.
• Restriction: You can request that we limit the processing of your information.
• Data portability: You can request a copy of your information in a structured, machine-readable format.
• Objection: You can object to the processing of your information based on legitimate interests.
• Withdrawal of consent: You can withdraw consent at any time where processing is based on your consent.

To exercise these rights or if you have questions about your rights, please contact us using the information provided in the "Contact Us" section below.

7.1 Email Marketing Preferences

You can opt out of receiving marketing communications from us at any time by:

• Clicking the "unsubscribe" link in any marketing email we send you
• Contacting us directly using the information in the "Contact Us" section

Please note that even if you opt out of marketing communications, we may still send you administrative messages relating to your account or transactions.

8. Cookie Policy

8.1 What Are Cookies

Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work more efficiently and provide information to the website owners.

8.2 Types of Cookies We Use

• Essential cookies: Necessary for the Website to function properly. These cannot be disabled.
• Analytical/performance cookies: Allow us to recognize and count visitors and see how they move around our Website. This helps us improve the way our Website works.
• Functionality cookies: Enable the Website to provide enhanced functionality and personalization.
• Targeting cookies: Record your visit to the Website, the pages you visit, and the links you follow. We use this information to make our Website and the advertising displayed more relevant to your interests.

8.3 Managing Cookies

You can control and manage cookies in various ways. Most web browsers allow you to manage your cookie preferences. You can:

• Delete cookies from your device
• Block cookies by activating the setting on your browser that allows you to refuse all or some cookies
• Set your browser to notify you when you receive a cookie

Please note that if you choose to block all cookies (including essential cookies), you may not be able to access all or parts of our Website.

8.4 Third-Party Cookies

Our Website uses cookies from the following third parties:

• Google Analytics: For website analytics and performance monitoring.
• Facebook: For advertising and social media features.
• Other analytics and marketing services: To help us understand visitor behavior and improve our services.

These third parties may use cookies, web beacons, and similar technologies to collect information about your use of our Website and other websites. This information may be used by them to provide analytics services or deliver advertisements that may be more relevant to your interests.

9. Children's Privacy

Our Website is not directed to children under the age of 16, and we do not knowingly collect personal information from children. If we learn that we have collected personal information from a child under the age of 16, we will promptly delete that information. If you believe we might have any information from or about a child under 16, please contact us using the information provided in the "Contact Us" section.

10. International Data Transfers

We may transfer, store, and process your information in countries other than your own. Our servers and those of our third-party service providers may be located in the United Kingdom, European Economic Area (EEA), United States, and other countries.

When we transfer your information to countries outside the EEA or UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

• Transferring to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission or UK authorities;
• Using specific contracts approved by the European Commission or UK authorities that give personal data the same protection it has in the EEA or UK; or
• Implementing other legally approved transfer mechanisms.

11. Links to Other Websites

Our Website may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

12. Privacy Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the updated Privacy Policy on this page and update the "Last Updated" date at the top.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our Website after we post any modifications to this Privacy Policy will constitute your acknowledgment of the modifications and your consent to abide by and be bound by the modified Privacy Policy.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

BaysilHouette Photography
Studio 00, Holly Camp
Tiffanyfort, SW6 2WG
United Kingdom
Email: [email protected]
Phone: +44 949 077 0754

14. Data Protection Authority

If you are located in the European Economic Area or the UK and believe that we have not adequately resolved your data privacy concern, you have the right to lodge a complaint with your local data protection authority.